Here comes spring with Bergamotto di Calabria


Like almost everywhere in Europe we too got tons of snow again - I really like a white winter, but now its enough ! - Spring, where are you ?!

While dreaming of warm sunny spring, I found the above sunny advertising this morning in my mail from our local shopping mall.

Acqua di Parma ... I just love the name of the brand, the simple but elegant design of the bottles and boxes and I love the fresh smell of Acqua di Parma fragrances.

Do I advertise the brand here ? Its the other way round. Acqua di Parma does advertising for Calabria !


With the newest eau de toilette "BERGAMOTTO DI CALABRIA" from the Blu Mediterraneo line, Calabria gets a more elegant image. - Indeed, my local mall prints below the ad: "Let yourself take away on a trip to Calabria..."
Spring is calling.
Although Pizzo has seen 20 degrees last week, I think they had some snow this week too. At least cold rain.

I am sure, with this Italian cult brand the local bergamot fragrance producers will get a boost. Their little bergamot bottles of 15 ml costs about 5 Euro, while Acqua di Parma's 60 ml bottle costs 50 Euro - more than double.

Further more, Acqua di Parma customers might get interested in the South Italian destination. Calabria is in really good company. The fragrance line includes all of Italianโ€™s spectacular Mediterranean coast: Cipresso di Toscana, Arancia di Capri, Ficco di Amalfi, Bergamotto di Calabria, Mirto di Panarea  and Mandorlo di Sicilia (in order from North to South). I think my nose has to test them all.